Home Rebrand Ambassadors More Spotlights on Tobi Ajayi…

More Spotlights on Tobi Ajayi…


Hey guys, we’re glad to come your way again today, still talking about our Rebrand Nigeria Ambassador for the week, Mr. Tobi Ajayi.

We’re pleased to further inform you that Mr. Tobi joined Mercedes-Benz Nigeria in 2012 when he was placed there for his NYSC.

As a brilliant and hardworking young man, he was employed by the company after his service year. Not long, he was promoted and assigned to control the Mercedes-Benz Van Division in Nigeria. It was in this position that he discovered that the minibus transport segment in Nigeria needed something different with the high roof option going for about N2.5 million, then.

Within two years, he was able to take the market share of Mercedes-Benz Vans from less than 1% to 7% and that made the Nigerian company win the Mercedes-Benz Best Sales Performance for Africa in 2013.

According to him, his private company, Nord Ltd, which is worth over N4.2 billion always takes the needs of the Nigerian environment into consideration while assembling their vehicles. He also informed that they are ready to champion the use of electric vehicles in Nigeria with designated charging structures across the country.

Tobi Ajayi’s mentors are Alhaji Aliko Dangote and Tony Elumelu.

So, who’s your mentor? When successful men and women are your mentors, what do you think will happen to you? I am sure your guess is as good as mine…

Let the discussions continue. Don’t forget to use these hashtags, #RebrandNigeria, #RebrandNigeriaAmbassadors, #UgwumbaLeadershipCenter, #AfricanEntrepreneurs


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