Good morning ladies and gentlemen and welcome to the Thursday’s episode on the #RebrandNigeriaAmbassadorsSeries!
As more and more Nigerians launch their businesses on a daily basis, some find gaps in the Nigerian market that most may not be paying attention such as the perfume-manufacturing industry. A young and talented man, gifted with a great sense of smell and love for perfumes, has put Nigeria on the international spotlight for his innovative production of fragrances.
His name is Adewale Aladejana, Founder and CEO of Sapphire Scents, the first indigenous perfume producing company in Nigeria. Adewale studied Mass Communication at Bowen University, Osun State, Nigeria. He then went on to work at TY Danjuma Foundation; a non-profit organisation for a period of 9 years as the Monitoring and Evaluating Officer in Benin and Abuja.
While at Abuja, he came cross an individual who wore a perfume with a unique scent. His curiosity sprung up from that encounter as he began researching perfumes and eventually producing his own perfume with a capital of 30,000 naira. In 3 months of starting the business, his company made a million naira. With his experience in advertising and public relations, Adewale used different social media platforms to aggressively advertise his products, prompting much patronage online.
Today, Sapphire Scents is worth millions of naira with over 30 employees, more than 16 brand names, over a thousand distributors across 32 states in Nigeria, USA, UK, Canada, Ireland, Cyprus, Ghana, Cameroon etc. They have over 5000 followers on their different social media platforms. Prominent leaders such as Former President of Nigeria, Olusegun Obasanjo, General Abdulsalami Abubakar, Former President of Ghana, J. J Rawlings have had customised perfumes made for them by Sapphire Scents.
In 2018, Aladejana spoke at Fragrance Arabia, a summit held at Dubai, where he was the only African speaking among other international perfumers. He and his wife, who works as the General Manager of the company set-up a foundation that is proving clean and accessible water, supplying food and clothes and building schools in underserved communities.
He is recognised among the 2019 100 Most Influential Young Nigeria by Avance Media.
This campaign is powered by the Ugwumba Center for Leadership Development in Africa.
God bless Nigeria!!