A brand is more than a single image or words. A successful brand lives in the hearts and minds of the prospective audience, likewise a bad brand. Location or place branding is where a town, region or country consciously seeks to create unique and competitive identity for itself with the aim of positioning itself as a good destination for trade, tourism, investments and socio-cultural international relations.
Nigeria belongs to all of us regardless of our differing cultural and religious backgrounds. With over 250 ethnic groups, Nigeria is one of the most ethnic-diverse countries in the world. For rising above our ethnic and religious sentiments to live together as one is worth celebrating.
Also worthy of note is that the number of Nigerians, within and in Diaspora who are contributing immensely towards global development and in making the country proud far outweighs the number of those who have deviated from our national values.
At the Ugwumba Center for Leadership Development in Africa, we are desirous of supporting the government in promoting the image of Nigeria outside the shores of our land as this is a clarion call for all. As a result, we have designed a program called the “Rebrand Nigeria Campaign” to enable us achieve this objective.
The campaign will aggressively showcase hardworking Nigerians around the globe who are making great impacts and contributing to both national and global development thereby improving our national image and reputation.